Dick had a good run. We’re retiring him.
Well… the name, anyway.
Dick’s Rubs is officially becoming Raunchy Rooster. If you’ve been buying our seasoning blends under the old name, here’s the important part first:
The flavors are not changing. The recipes are not changing.
Original Recipe, Hard Maple, Hot Rod, Camp Fire, Gold Rush, Prime Cut, Bird Dog, Italian Job, Shore Thing and Side Hustle are still the same ten blends that got us here.
So why retire Dick?
Dick’s Rubs started as exactly what the name promised: a line of seasoning rubs with a sense of humor. But the brand didn’t stay small.
We’re growing beyond the spice jar into sauces, coffee, gifts, apparel, drinkware, backyard gear and whatever else Richard manages to talk us into next. At some point, “Dick’s Rubs” stopped describing the whole thing.
Raunchy Rooster gives us room to grow without losing the attitude that made the original brand fun.
Meet Richard
Richard the Raunchy Rooster is now officially running the coop—or at least he thinks he is.
He’s farm raised, poorly behaved, a little cocky, and perfectly suited to a brand that takes the food seriously without taking itself too seriously.
The new rule around here is pretty simple:
Meet Richard. Farm Raised & Poorly Behaved.
Richard’s a little cocky.
Don’t Be a Richard.
What stays the same?
- The original ten seasoning flavors and recipes.
- Small-batch rub production in New Hampshire.
- The Legacy Acres at Stearns Brook Farm roots behind the brand.
- The same backyard-BBQ personality and unapologetic sense of humor.
- The people behind it.
What gets bigger?
Everything else.
Raunchy Rooster is becoming the home for the full lineup: rubs, sauces, coffee, merchandise and more. Richard’s Hot & Bothered Hot Sauce is already the first sauce to join the flock, and there’s plenty more in development.
So if you came here looking for Dick’s Rubs, you’re in the right place.
Same flavor. Bigger brand. A little cockier.
